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CONTEXT

Entrepreneurship is the global banner of the GoDaddy brand. The personal, professional and financial freedom of every entrepreneur can reach its maximum potential through the command of their own business with the resources offered by Godaddy and its platforms.

However, even being one of the foremost players in hosting and domain registration in the world, with more than 20 million customers, GoDaddy was not yet known in Brazil as an online solution provider. There was a need to reintroduce GoDaddy to Brazilian customers, to change the perception of the domain company into a platform that empowers entrepreneurs and helps them conquer the online world and create total digital presence.

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CREATIVE STRATEGY

In addition to highlighting business owners’ need for autonomy, the “You in the Total Domain” campaign repositioned GoDaddy as the solution for a complete digital presence bolstered by its reputation as the global leader in domain registration.

For Luiz d’Elbaux, marketing director at GoDaddy, in addition to displaying the company’s products, the campaign also pays tribute to the courage, versatility and willingness to learn that Brazilian entrepreneurs demonstrate. “Sambba’s team managed to synthesize well the qualities of entrepreneurs and how they are fundamental for them to be able to overcome this moment we are living.”

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