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This summer, take off the top.
BRIEFING
 

Develop action for the launch of the new Convertible Mini Cooper, in Jurerê Internacional.

Mini
IDEA 

To engage the public, a “Topless Zone” was created, with signs positioned on the nearby sidewalks, indicating the path to the beach where topless sunbathing is allowed.




Mini

In addition to the TopLess Zone, exhibition media pieces were broadcast in strategic points of the city, to present the Convertible Mini and the new Mini brand in Brazil.

Mini
Mini